Spilca’s career in advertising started in McCann Bucharest, in her very early 20s, while still a student in the Academy of Economic Sciences. She is now a Senior Account Director, leading one of the agency’s major accounts – Vodafone. She is also the Creative Excellence Manager for McCann Bucharest, working together with the Chief Creative Officer in implementing the agency’s unique Creative Excellence program and identifying and developing the agency’s best creative projects.
From little briefs to integrated campaigns, from small activations to tech innovations nobody thought possible, from countless scripts to over 100 shooting days, with hundreds of successful campaigns, her work has been awarded in shows like Cannes Lions, Eurobest, One Show, Golden Drum and many others. She is proud of her contribution to the agency’s best creative projects in the past 5 years, which required not only her professional skills and experience in bringing together different disciplines and industries, but also her people skills when working with local and international teams.
Happy human, always curious & always finding ways to make things happen.