music business Mastering the 29-31 July 2020, Bucharest, Romania online edition

#MMB2020 is back! Watch it online on July 29-31

The conference makes a surprise comeback in a new format: online and with free attendance. Don't miss it!

Good news for the music industry and beyond: the fifth edition of Mastering The Music Business, the first and largest event organized in Romania about the music industry, will take place from July 29 to July 31 in a new format. Postponed due to the pandemic and the restrictive measures adopted at the same time, MMB is coming back with an edition exclusively in the online environment, with topics adapted to the context, which will help artists and music business professional overcome this difficult period.

Anca Lupeș, the founder of the MMB conference, said that „during quarantine, music was the weapon of millions of people in the fight with fear, with panic, with monotony, with longing for loved ones. People has sung from the balcony, on the empty streets, in zoom chats, and in this way we got over the isolation more easily. But the artist community and the entire music industry is still far from recovering. Moreover, an uncertain and perhaps even more difficult period follows. That’s why we quickly regrouped and decided to make an emergency MMB edition, to define our new normality. We want to discuss, in the most honest way, about the problems that the industry is facing during this period, from the financial difficulties and limitations given by the pandemic, to the blockages of creativity and the pressure of reinvention. Let’s talk about them, but especially let’s find solutions to get out of this impasse”.

The panels, workshops and case studies within MMB will focus on the most important topics of the moment: how the industry is reorganized – both locally and internationally, how the public will change, what the authorities can do, the role of brands in industry reconstruction, financing solutions, crisis communication and many more.

Among the speakers of the edition, those who will hold presentations and will answer to participants’ questions, will be: Corinne Sadki (FR) – President of the European Music Exporters Exchange (EMEE), Edy Chereji – one of the creators of Untold and Neversea festivals, Jake Beaumont Nesbitt – Policy advisor The International Music Managers Forum (IMMF), Emil Ionescu – Managing director of Best Music Live Concerts and, Cristian Stan – Head of Special Events at Sublime Romania and many other artists, promoters, or representatives of record companies.

Edy Chereji, one of the creators of the Untold and Neversea festivals, said: „I am excited to return to MMB and to reconnect with the creative people in the industry, even if we do it remotely through technology. Especially during this time, we are forced to be even more inventive and to find the most innovative solutions. I am sure that it will be a successful edition and I think that such an event was needed to bring a drop of hope and confidence to all those involved. Confidence that the events industry, one of the most affected industries in the world, is still here, is strong and will continue to fight to get through this period of uncertainty.”

The conference will take place online, with free access, on the MMB facebook page and on the conference website. The entire program will be announced on

MMB Online is a cultural project funded by the Romanian Ministry of Culture. The 2020 edition is sponsored by Merlin and powered by HEMI – Music Hub.

MMB Showcase Festival, the festival associated with the Mastering The Music Business conference, will no longer take place this year.


Check out some of the cool names we have in store for our 2020 edition!

See all the speakers of the 2020 edition

View speakers list


Relevant and comprehensive

Key professionals from the local & international music business and related industries come together to discuss various relevant topics.

Successful artists, business managers, booking agents, record company execs, PR agents, online & digital specialists, advertisers, radio broadcasters, publishers, songwriters, etc. exchanging know-how and ideas under the same roof.

Romania's first live showcase event

Local and international bands playing to an audience of industry professionals and Romanian concert-goers

After the panels, presentations and seminars during the day, the evening is full with live music! MMB Live Showcase takes place in top Bucharest live music venues, where Romanian and international artists perform in front of music business professionals and concert-goers.


Hotel Caro - Strada Barbu Văcărescu 164A, Bucharest 020285

Enjoy the lavish lakeside setting of this year’s hosts at Hotel Caro, with their impressive architecture and exquisite conference rooms! In the evenings, the buzz will move across the city at Expirat Club, one of Bucharest’s top live music venues, which will host MMB Showcase Festival 2020 on its two stages.

#MMB2019 in pictures

Set your reminders!

Mastering the Music Business 2020 will start in

Free attendance for the online edition!

With the online edition, you'll have the best seats in the house!