06 Jul

MMB 2017 schedule

July 10, 2017 - CONFERENCE

09:30 - 10:00 - delegates registration 10:00 - 10:20 - SMILEY - opening keynote 10:20 - 10:50 - CHRIS COOKE (CMU) - Music streaming - the future of the music industry? 10:50 - 11:20 - SAM TAYLOR (TUNECORE) - TuneCore platform presentation - the biggest sales and marketing platform for independent artists and labels 11:20 - 11:50 - ROMAN BURLACA, BARNA NEMETHI - music videos in 2017 11:50 - 12:20 - CATALIN DAVIDESCU (Dark Side), ALINA TIRLA (VIP Pictures) - merchandising as an extra source of income 12:20 - 12:35 - EDITURA POLIROM - book release LIFE - the biography of Keith Richards (Rolling Stones) 12:35 - 13:35 - LUNCH BREAK 13:35 - 14:00 - CARMEN CROITORU / ANDA BECUT (INCFC) - Presentation “White Book for the economic potential activation of the cultural and creative sectors in Romania” and chapter “Contemporary consumption practices and preferences for music and dance"” from the Consumption Barometer for 2016. 14:00 - 14:30 - Indie Success Stories - BOBBY STOICA - Case study: ALEXANDRA USURELU 14:30 - 15:00 - Indie Success Stories - CODRUT DUMITRESCU (Overground Music) - Crisis management after the closing of music venues in Romania as a result of the Colectiv nightclub fire in Bucharest 15:00 - 15:30 - Indie Sucess Stories - NICU ALIFANTIS - A life as an independent artist - dialogue with ANCA LUPES 15:30 - 16:00 - COFFEE BREAK 16:00 - 16:30 - Classical music - more than a walled garden. SABINA ULUBEANU, RALUCA STRATULAT and SIMONA STRUNGARU in a dialogue with ANA MARIA ONISEI 16:30 - 16:45 - DANIEL SOMLO (BUSH/Eastaste) - East meets west / promoting artists in Eastern Europe. 16:45 - 17:15 - DANIEL KLINGER, ANDREEA ROTARU, MADALIN FARC - The main ingredients of a successful live show and its impact over an artist's brand 17:15 - 18:00 - DAMIAN DRAGHICI - From Zero to Hero.

July 10, 2017 - WORKSHOPS

13:30 - 14:30 - IULIA POP (Overground Music) - Social Media for artists 14:30 - 15:30 - MARIUS MATACHE (Forever Folk) - How to produce your own album 16:00 - 17:00 - DAN FINTESCU - How to pitch your music to a radio playlist manager

July 10, 2017 - MMB LIVE SHOWCASE

20:00 - 23:00 - FRATELLI STUDIOS (str. Glodeni 1-3) - Romanian and international artists showcases: NextEX (RO), paper magik (RO), Fameless (RO), Platonic Scale + Alla (RO), Ooberfuse (UK). Guest star The Mono Jacks.  

July 11, 2017 - CONFERENCE

09:30 - 10:00 - delegates registration 10:00 - 10:30 - EDY CHEREJI - Case study: UNTOLD - Best Major Festival in Eastern Europe (according to the European competition Festival Awards) after its first edition. 10:30 - 11:30 - LUCAS ILIEV (Music Gateway) - Sync market - global level vs Eastern European level. 11:30 - 12:30 - DAN BYRON, ANDREI FANTANA, VICTOR MIHAILESCU, IONUT COSMIN GRIGORE, VICTOR PANFILOV - Creator's perspective on writing music for a brief (film/publicitate/video games) 12:30 - 13:30 - LUNCH BREAK 13:30 - 13:50 - CALIN CLEJ (PepsiCo Romania) - Creative campaigns / case study on “50 years of free spirit” campaign with trupa VAMA. 13:50 - 14:10 - IRINA PETROVICI (Grolsch Romania) - Creative campaigns / case study on Experimentalist.ro 14:10 - 14:30 - RALUCA OANA SAVA (PP Distributors) & DINU PANESCU (The HUB Partners) - Creative campaigns / case study on J&B Blending Spirits (Grand Effie 2016) 14:30 - 15:30 - HELEN, JURJAK, DAN BYRON, GEORGE CALIN - Indie success stories - Be authentic and succesfull. 15:30 - 16:00 - COFFEE BREAK 16:00 - 16:40 - TEQUILA, MICKEY HAS, NOAPTEA TARZIU - Vloggers and music - creative promotion alternatives beyond offline channels. 16:40 - 17:30 - DRAGOS CHISCOCI (Emagic), DRAGOS GURAROSIE (Burger Fest, Beer Craft Beer Festival), DANI SIMION (Fratelli Studios), TEODOR NEGREA (Form space, Cluj-Napoca) - promoter-artist relationship. 17:30 - 18:00 - ANAMARIA HANCU (Global Records) - Case study: Carla’s Dreams

July, 11 2017 - WORKSHOPS

13:30 - 14:30 - ANCA LUPES (Industria Muzicala Explicata) - How to build your marketing plan. Why do you need one and which are its key points. 14:30 - 15:30 - CRISTIAN FLOREA (Kooperativa 2.0) - Blogging for artists 16:00 - 17:00 - COSMIN IONESCU (Overground Music) - Build your own EPK (Electronic Press Kit). 17:00 - 18:00 - AURA NECSAT - Accessing non-reimbursable funds.

July 11, 2017 - MMB LIVE SHOWCASE

20:00 - 23:00 - FRATELLI STUDIOS (str. Glodeni 1-3) - Romanian and international artists showcase: Larisa (RO), Fine it’s Pink (RO), Ligia Hojda (RO), Anton (RO), Art Diktator (TR). Special guest star: byron.  

July 12, 2017 - MMB EXTENDED (workshop)

12:00 - 16:00 - Music writing and production workshop at HAHAHA PRODUCTION studios(Bd. Basarabia 256), hosted by SERBAN CAZAN and VLADIMIR COMAN-POPESCU.  

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13 Jun

MMB Live Showcase – Discovering Artists, Supporting Talent

Mastering The Music Business is the first conference in Romania focused on independent artists and will be held on July 10 and 11 in Bucharest with panels and workshops dedicated to introduce artists to the entrepreneurship in the music industry. Between al that we did not want to forget about music so every evening, after the conference, Fratelli Club will host the MMB Live Showcase. Any up and coming artist or band knows that the hardest thing in the beginning is finding places to perform - to be seen and heard, to discover their fans and being discovered by them. But, most of all, it’s important to be seen and heard by relevant people working in the music industry who will later help them develop their careers. MMB Live Showcase is an event created with this sole purpose, where up and coming artists and bands get the opportunity to present themselves in front of relevant music industry people participating at the conference and of regular Romanian public interested in discovering new talents. The event will be held on July 10 and 11, starting with 20:00 hrs. Fratelli Club will host two stages where bands and artists will perform continuously in 30 minutes’ slots. Artists who want to perform during the showcases can apply for one of the available slots on Gigmit or on Music Gateway. For conference attendees, access is included in the conference participation fee and will be made based on their conference badges. For those who are not participating at the conference, but willing to attend the MMB Live Showcase, there is an access fee of 30 lei (approx 6,7 euro) that can be purchased here (‘voucher showcase’). Mastering The Music Business is a music business conference organized by Star Management and Star Education Association in partnership with Overground Music and Agentia de Vise. Co-organizer: Culturadata – National Institute for Cultural Research and Education. Access fee for the conference (including the conference, MMB Live Showcase and MMB Extended), depending on date of purchase, is: -          55 eur – early bird (until June 15) -          75 eur – normal (between June 16 and July 9) -          99 eur – at the door For more details, click: https://masteringthemusicbusiness.ro/en/home-en/    

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02 Jun

Mastering the Music Business, the indie musicians’ conference, announces its second edition

The first music business conference ever organized in Romania has reached its second edition, and will be held in Bucharest on July 10 & 11, 2017. Mastering The Music Business is dedicated first and foremost to independent musicians, but also to all indie professionals in the music business: talent and business managers, booking agents, PR agents, tour managers etc. The first Mastering The Music Business edition was held on February 16/17, 2016 and it was a success. For the first time in Romania, musicians, music business professionals and people from neighboring industries have gathered under the same roof to discuss mutual issues. The conference was attended by over 100 registered participants, 3 international speakers and 12 Romanian speakers – either artists (Tataee/BUG Mafia and Cornel Ilie/Vunk), lawyers, talent managers, people specialized in copyright administration, online distribution, radio, branding, PR and marketing as well as advertising professionals. In the same time with the conference, a 16-hour-long-marathon of interviews with speakers, participants, bloggers and other music industry professionals was conducted by members of Kooperativa 2.0 social media agency under the title Chivas Sound of Business and was broadcasted live, online. Interviews can still be watched here. Consequently, a second edition of this conference will be held in Bucharest on July 10 & 11 and will be co-organized and hosted by CULTURADATANational Institute For Cultural Research and Education. This year’s edition will continue to present and debate topics of interest for independent musicians – from extended music monetizing methods to online marketing, management and promotion strategies. Indie musicians that have reached success, from all music genres, will be present and will share their experiences. Along with them, music industry specialists from Romania and abroad will bring the most recent information about new technologies and trends in front of the audience. There are also many new features with this year’s edition: participants will have many opportunities to meet and relate with professionals from the local and international music industry through mentorship and networking sessions. A whole series of workshops will be organized on various topics: how to self-produce an album, how to manage your social media presence, how to pitch your music to the radio stations, how to monetize your music online, how to put together a marketing plan, blogging for musicians etc Among the first names that have confirmed their presence as speakers there are many succesful Romanian artists: Nicu Alifantis, Damian Draghici, Dan Byron, Alexandra Usurelu, Bobby Stoica, Marius Matache. The conference MC will be Dan Fintescu. The opening keynote will be held by Smiley, probably one of the most successful indie musicians in Romania, music industry entrepreneur and one of the most loved Romanian artists of all times. Each of both conference days will end with a series of showcases featuring Romanian and international bands/musicians. They will have the opportunity to present themselves in front of an audience made of local and international professionals as well as normal public. More about submitting procedures and acceptance of showcase requests to follow. With the current edition, Mastering The Music Business is firmly positioning itself as a professional event for independent musicians, whose main objective is to bring them useful and necessary information about building their careers. A secondary objective, but as important, is to create a bigger and stronger community of independent professionals and entrepreneurs inside the music industry, to always keep up with the latest trends, technologies and means to promote and monetize music. Mastering The Music Business is a conference initiated and organized by Star Management and Star Education Association in partnership with Overground Music and Agentia de Vise. Co-organizer: Culturadata – National Institute For Cultural Research and Education. Media partners of the event are: BestMusic.ro, Metalhead.ro, Infomusic.ro, Unsitedemuzica.ro, Metropotam.ro, Revista Biz, Letsrock.ro, Revista Sunete, Zile si Nopti, AListMagazine, MaximumRock.ro Access fee for both days of the conference will be, according to the payment date, as follows: -          55 eur – early bird (by June 15) -          75 eur – normal (between June 16 and July 9) -          99 eur – at the door More details at www.masteringthemusicbusiness.ro, https://www.facebook.com/MasteringTheMusicBusiness

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