Irina Petrovici

Creative campaigns

Irina Petrovici

Creative campaigns

Community Manager for Grolsch in Romania, former radio producer for Radio Guerrilla and TANANANA, artist manager and event promoter. Irina Petrovici has 10 years of experience in the music industry and has been through several professional stages that allow her to have a thorough understanding of the dynamic of the alternative music scene in the past few years. At Mastering the Music Business she will talk about the creative approach of the Grolsch campaigns and the extended partnership between Grolsch and the artistic community, showcased in the quality content present on the urban culture platform ExperimentalistRO and on the GrolschRO Youtube channel.