Evgeny Merkushev is a unique example proving that it’s possible to combine effectively two opposite roles: to be an actively touring musician and a music business professional. Evgeny plays in one of the biggest indie bands in Russia On-The-Go and since 2015 he is a managing partner at Music Development Russia.
His professional expertise covers such areas of music business as marketing strategy development, special projects for brands (Adidas, Levi’s, Heineken Red Bull, Uniqlo), organization of concerts and festivals, video production, consulting and music business education.
Since 2018 Evgeny is a curator and lecturer at Moscow Music School. Speaker at Red Bull Music Fest, Present Perfect Festival, Radario Cultural Marketing forum, Moscow Music Week etc.