Cristi “Kirk” Chirculescu is a radio person. He started at Fun and then he went to Activ, City FM, Radio Trib, Loudcity, Gold FM, Smart FM and Radio Seven. Throughout his career he has produced radio shows as Pâine și Kirk (Bread & Kirk), City Bluzzy, Greatest Bands & Songs, Dă-o tare cu Kirk (Make it loud with Kirk) and Romtop (Romanian music chart). After 25 years in the Romanian FM, in 2013 Kirk founds his own online radio, Radio Trib. Shortly after that he accepts a new online challenge, to be musical director at Loudcity, the online blues&jazz radio. At Mastering the Music Business, Kirk will discuss the online from the radio professional’s perspective: playlist, consumer behaviour, promotion tool for musicians.