Laura Coroianu started out in television, field in which she worked as an editor, presenter, and producer, creating and coordinating the international artists department at the Golden Stag Festival. She lived outside of the country for 10 years, where she met her future life and business partner, Guido Janssens, alongside whom she built an event planning and music consultancy business in the Netherlands. After several partnerships in Romania they decided to bring their business back to the motherland, and in 2005 they founded EMAGIC. In the last 15 years, EMAGIC have been building up the live events Romanian market, debuting with B’ESTFEST (2007-2013), the first international Romanian festival of mainstream music, and carrying on with stadium concerts in Bucharest, Cluj and Timișoara with first-rate foreign artists: Depeche Mode (București x 2, Cluj), Red Hot Chili Peppers, Madonna, Roger Waters/The Wall, Sting, Shakira, Lady Gaga, a.o, bringing to Romania over 800 artists from all over the world. In 2017, Laura Coroianu, alongside the EMAGIC team, lay the foundations for another dear project of theirs: AWAKE FESTIVAL, a boutique-festival which targets all of the Romanian creative communities, held on the domain of one the most beautiful baroque castles from the 18th century in Transylvania – The Teleki Castle in Gornești, Mureș.