Marcus Rüssel has, since 2001, developed his career as a concert and festival promoter and a consultant and manager for musicians. He is connected with a wide range of bands and DJs and with international agencies and promoters. In 2009 Marcus started researching different ways of funding and financing, primarily in the creative industry. He thereby knows how to establish a business. With that knowledge and his experience, he founded gigmit in 2012 and has since lead the company as CEO. His online music booking platform, gigmit, serves to connect promoters and musicians for an easier booking process. In 2017 he founded the Innovation Network of European Showcases (INES) with 8 showcase festivals in Europe and in 2018 a new marketing initiative for digital concert marketing called Live Music Accelerator Berlin (LMAB).