Vlad Irimia (“Tata Vlad”) is one of Romania’s most respected industry professionals, playing various roles – from artist, songwriter, producer or A&R, to marketer, PR or manager – in his twenty-five years experience in the business.
He is one of the founding members of B.U.G. Mafia, Romania’s most prominent hip-hop group, to which success Vlad contributed both as an artist and songwriter, as well as producer and manager, ever since the group’s early years. With B.U.G. Mafia, Vlad has aimed at building a strong brand, by adopting a professional attitude towards fans and partners, as well as towards the creation process, and always paying attention to new developments and innovations in the industry. The group grew to become platinum-selling superstars in Romania, successfully releasing 10 studio albums, over 20 hit-singles and selling over 1.150.000 physical units (a remarkable achievement, and not just for a local market with an 8 to 1 piracy rate) before moving to online distribution in 2009. Nowadays, the group enrols an online community of over 1.1 mil. subscribers on YouTube (and more than 750 mil. views) and close to 1.4 mil. Facebook followers.